Workshops & Retreats 2007
Workshops run Friday night to Sunday afternoon unless otherwise indicated.
A two-day retreat option directly after the workshop is available.

Register on-line

Songcraft, Creativity and Marketing
Music-business consultant John Braheny
with creativity consultant JoAnn Braheny
JUNE 2007

(email us for more information)

“They are both knowledgeable about the business and genuinely warm-hearted and caring people. They were obviously interested in helping and willing to generously give of their information and themselves.”
-- Becca, Newcastle)


Songwriters at any stage of development can join John Braheny, author of The Craft and Business of Songwriting, and creativity consultant JoAnn Braheny for a weekend that combines creativity with ideas on succeeding on the business side of music.

Focus on writing and re-writing exercises, learning professional techniques for developing lyrics and melodies, productive brainstorming skills, and principles of commercial songwriting that will take you from self-expression to effective communication. Bring works-in-progress and/or generate new song ideas and leave with new tools that you’ll use every day. You’ll also benefit from one-on-one time with John.

With great new songs written (and re-written), learn how to deliver them to listeners with more effectively while using current marketing strategies. John will offer resources for writers, artists and bands to connect to the public and the industry. You’ll learn how to access film and TV projects from outside the major music centers and use blogs, pod-casts, social-networking sites and other online resources and services.

Go home with handouts of resource lists and answers to any questions you have about publishing, royalties, demo production or other facets of the business side of songwriting. It all happens in a fun and supportive atmosphere with time for individual attention.

John Braheny is a top consultant for songwriters and author of “the songwriters bible,” The Craft and Business of Songwriting, which has sold more than 70,000 copies and is in now in its third edition. John was a solo folksinger, songwriter and recording artist before he co-founded the legendary Los Angeles Songwriters Showcase. JoAnn Braheny is a creativity consultant with a long entertainment industry history. She has worked as a music publisher and record promoter, and with visual and conceptual artists in Walt Disney Imagineering.

The Brahenys have taught at West Coast Songwriters Association, TAXI Road Rally, Folk Alliance, National Guitar Workshops, Seth Riggs Voice Camp (L.A.), Performing Songwriters Boot Camp (Idaho), Nashville Songwriters Association International, Songwriters Guild of America, Hollywood’s Musicians Institute, Just Plain Folks conferences and many others.

Find more about the Brahenys at

Fee: $365 includes accommodations, five meals, instruction and consultation.
Optional retreat: Stay Monday and Tuesday after the workshop to work on your own project; $175 includes six meals; two-person limit.

Register On-Line


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