Songwriter /publicist Dinah Brein
Sept. 28-30, 2007
Entertainment media has a tendency to view you the same way the major record labels do ... wearily. In order to have a professional relationship with the media, an artist needs to approach this group as professionally as possible. Having been an entertainment publicist for years, in addition to a songwriter, Dinah Brein has keen insight and tips on how to market yourself and your material to the media and music industry executives.
We’ll discuss many ways to gain media notice, coverage and respect in a professional way, including:
- How to write a press release that sells your message including tips for compelling headlines and enticing leads so that the media read your releases.
- The difference between a press release and a media advisory, and a media kit and a press kit. We’ll take a look at the good, the bad and the ugly of press and media kits with music writer Sharon Wootton, and why putting your information on a Web site isn’t enough.
- How to write an interesting personal biography.
- How to create media lists for your tour dates by using the Internet.
- The correct way to follow up with reporters so you don't waste their time.
- Recommendations for professional photographs so you don't blow your chances for coverage.
- The power of the “thank you” note.
- Aligning with a “cause” to gain credibility and more exposure.
- How to approach music-industry executives.
Everyone will have one-on-one time with Dinah. She can work with you on your marketing skills or offer feedback on one of your songs. Each participant will take home a press release that only needs the date, time and place of your next concert. There will be time Saturday night for everyone to perform a song or a song-in-progress and, if you want, ask for comment.
Dinah Brein has been a professional songwriter/producer for 25 years with such companies as Motown, EMI and Famous Music. She’s had songs recorded by Stephanie Mills (#1 single, The Comfort of a Man), Patti LaBelle, Fee Waybill, Rita Coolidge, Christopher Cross, Thelma Houston and others. Her music has been showcased on TV (Melrose Place, Touched by an Angel, Dawson’s Creek) and in feature films (Kickboxer, Jackknife, Nightmare on Elm Street).
To support her music habit, she has been a publicist for 20 years as an account executive in Los Angeles, Nashville and Seattle. Dinah worked with such artists as Ozzy Osbourne, Bon Jovi, Ted Nugent, Garth Brooks, John Berry, The Kinleys, Jamie O’Neil and many others. She also served as director of publicity at BMI in L.A. Dinah was a talent coordinator for the Tom Snyder show, and a writer on the Love Connection (yes, folks, a lot of it was scripted) before entering the PR arena. Currently, she is a Senior Account Executive here in Seattle with Quinn/Brein Public Relations (www.quinnbrein.com).
Fee: $325 includes accommodations, five meals, instruction and consultation.
Optional retreat: Stay Monday and Tuesday after the workshop to work on your own project; $175 includes six meals; two-person limit.